Over the year and a bit that I have been trading I have found that there is a definite seasonality in the number of sales I get from childrens clothing.
From September towards Christmas I have found that this is the time when I make most sales. January and February, after people have splashed their cash over Christmas, I make least sales. During the school holidays in July and August I also find that it gets quiet on the sales front.
In addition to the number of sales I make each month fluctuating, I have also found that the discount designer childrens clothes that I sell the most of changes throughout the year. I find that around Autumn time I sell a lot of outerwear. Then towards Christmas I sell a lot of outfits. Other items, such as trousers and tops I sell equally throughout the year.
Do you have seasonality for your business? When do your sales go up and when do they go down?